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Obtaining new 5-star reviews on Google, Home Advisor and Facebook are one of the keys to building trust with potential consumers. As part of Google’s ranking algorithm to determine if a company should be displayed in the local pack (top 3 on a local map for searches by users on mobile or for a geographic area), reviews are one of the most important factors. Every home renovation contractor should endeavor to engage their customers to write a positive review as soon as the home improvement project is complete