Did you know that 60% of website views comes from cell phones, or that Google has adopted a mobile first search engine, so that it prioritizes its results for mobile searchers and responsive websites that properly display on mobile devices? In fact, 4.8 billion folks own a smartphone. As a matter of fact, 3 out of 5 people search for local services from their Smart Phone, and that the bounce rate for non-responsive sites is over 80%.
The first step is test your site to see if it is mobile optimized? You may think the easiest way to do this is to just open your site on your cell phone and tablet. However, every mobile device displays just a little bit differently. Just because you can ‘see’ your website on a mobile device, does not mean it’s optimized for mobile. If you must enlarge the screen, or swipe back and forth to read text, it’s not mobile optimized. As such, I recommend you use a responsive web design testing tool. Google Chrome supports a free responsive tester at https://chrome.google.com/webstore/detail/responsive-web-design-tes/bdpelkpfhjfiacjeobkhlkkgaphbobea?hl=en-US. With this tool, you can test of almost any cell phone or tablet. This comes in especially handy if you have good analytics and a large portion of your visitors are using a particular type of phone, so that you can optimize your design to most of your potential customers.
We now live in a mobile-first world, and Google recognizes this, so you really need to be sure your site is optimized for customers finding you and interacting with your site on their cell phones.