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Facebook Ads Vs. Google AdWords

Facebook Ads Vs. Google AdWords

It should be noted that in any complete digital marketing plan, you typically do not limit your ad spend to just one vendor, but often times use both paid search and paid social media advertising together. However, if you were to choose just one, it is important to...
How to verify and update your NAP for citations

How to verify and update your NAP for citations

In order for Google to know who you are and where your business is located there must for consistent and uniform information across all local and niche directories, including any mention of either your business name, address or company phone number on the Internet,...
How to optimize your website for cell phones?

How to optimize your website for cell phones?

Did you know that 60% of website views comes from cell phones, or that Google has adopted a mobile first search engine, so that it prioritizes its results for mobile searchers and responsive websites that properly display on mobile devices? In fact, 4.8 billion folks...
What keywords kitchen remodeling contractors should target

What keywords kitchen remodeling contractors should target

Knowing what your target audience is searching for in Google and Bing is the key to unlocking the first step to your search engine marketing strategy. As a home renovation contractor, you need to know what homeowners and real estate investors are search for so that...
Home remodeling is big business

Home remodeling is big business

According to Market Watch, home remodeling is a $450 billion dollar market. Yes, that is billion with a “B”. It is only expected to grow as home owners want to find ways to increase the value in the largest investment of their lives, their house or home....